Media advertising in RuNet increased by 87%

According to the agency MindShare INTERACTION, the total Internet advertising market in RuNet last year was $ 369 million. , An increase of 97% (thus confirming the predictions agencies, was made ​​in August).

'2007 Year showed more intense dynamics of the Internet market than 2006. We got high on media advertising, which increased by 87% - said General Director Dmitry Ashmanov. - This was the one at the expense The sides intensify the categories of advertisers that have previously been active enough in the network. On the other hand, we observed a rapid increase in number of Internet projects, which also attracted the attention of advertisers and increased inventory in the market - first of all we are talking about blogs and social networks '.

At MindShare also noted that the market for contextual advertising totaled $ 210 million. Few other figures have intelligence agencies iConText, they estimated the turnover of this segment reached $ 225 million. In iConText also clarify that the share of ' Yandex ' accounted for 64 % of the total market (about 145 million. ), ' Runner ' rescued ' no more than 70 million. dollars '. The highest growth rates showed Google - estimated iConText, its revenue from contextual advertising has increased at least threefold and reached 10 million. USD.

As for predictions for the future, then iConText hoping that revenue from contextual advertising will reach half a billion in 2008. As MindShare INTERACTION, here the situation looks more optimistic. In particular, it appears the amount of $ 645 million. , Of which $ 285 million. have a share of media advertising.