He simply refuses to place them. The principle of placing ads in Direct Rotary: The first auction site, 2-3 last place in the fullness of the full ad - Rotary, and they revolve all other announcements relevant to the mass fraction of its rate.
Clickability last places not very high, but there. Thus, the cheapest rates you can get enough traffic to their sites. However, Yandex is a mechanism for disabling key phrases for a specific ad. After a while he declares rotation nizkoklikabelnym ad impressions, and cuts off, leaving only the announcement in an affiliate network where clickability quite low and slaborelevantnaya ( so everyone is lower than on the search ). Thus, you lose the stupid cheap clicks at all.
You can return back by creating a new campaign, which is not too good. You can pre-empt the fall rate increase. And yes, the higher the ad, the more it clicked. However, there is a significant difference in the amount of decommissioning funds, so that sometimes, taking into account the conversion of customers buying expensive clicks does not make sense - not all the trade of construction cranes.
In such a stupidity is not advordse. If the phrase gives a low click through, nothing is off, just something he spends advords rotate ads. Moreover, when competition is reduced - and this happens all the time, your ad may reach up to spetsrazmescheniya, whereas in direct nothing that will not happen.
To date I have lost a number of campaigns for the placement of ads on basic phrases. Blame the weakness of the ads can not - they click through to the advordse reaches 3%, which is very good result when competition is 5-10 ads. In addition, where direct is not broke key phrases - just to show them the basic clickability. Now think how and what to do with the director. Making a new campaign with prices approaching spetsrazmescheniyu and thus increase the cost of borrowing is almost three times. Or spit and go into the doorway, as planned.
No comments:
Post a Comment