Rent: Anticipation

delivery.

She died, not born. During the entire existence only twice someone has mentioned about the delivery, once we have made this delivery, the second time stupidly lied that it was impossible for technical reasons. Keep the person for the two calls per month - not profitable, and we ourselves are restricted to travel abroad. So, from the delivery had to be abandoned due to the fact that the customer -oriented look at the product before you take it.

On-line model.

For the above reasons, had to give it up. All, almost all clients immediately wanted to come and pick up the goods - to wait for delivery, they were broke. So we have found the office and shot him for the funny 6tys. rubles. For the city center this is not money - 1Q. m. in the shopping center opposite is 30,000 a month. And we have as much as 12kV. m.

office.

This branch is located in a shopping complex, which, though in the center, but there is almost zero cross - no services or of attractive shops. T. e. just a bunch of single-storey offices for those who know. Few random people. On the other hand, rent is not focused on the spontaneous demand - customer goes to him, when it knows exactly what will take. But, of course, additional advertising effect such an office does not.

rent.

It is rather a sideshow to theaters in general. People unaccustomed to much of the Soviet-era flats in general. In addition, it appears that the market is not as empty as it seemed initially. Rent instruments showed up in almost every store that sells tools. They do not advertise it, but in every fucking shop sign is ' Rent '. However, now they are lagging behind in the range of goods - t. e. sell a lot, but only a very limited rental listing. The biggest list of the main building at the retailer - about 30 items. We have about as much.

There are rental car accessories and sportovarov and tents, and even crutches. All these companies do not advertise their activities, most often it is the business of selling a child. The city is only one company at least some steps taken in regard to promotion in the market as a hire company - building retailer, and it does not dwell on this.

Such is the dual situation: there are rentals but without advertising, the consumer creates a strange box that seems to have clients, but how many of them - really it is not clear. Terra incognita.

For all time of hire are only good reviews - customers are happy with themselves and promise to recommend to others. Clients treated with sufficient care supplies and return all in good condition. Fears that everyone will recklessly try to break or steal anything - not confirmed. By someone else's property people are carefully. Many people are surprised low prices. In the competition, or they are the same or higher.

The main frustration - lack of range. And the requirement is quite exotic. For example, a bicycle for two people. Or hitrovyebanny tool that will need every single person. Sometimes dissatisfied with the price of expensive items.

pricing Policy.

Initially, we went to Moscow with their rentals ratio 1/20. Experience has shown that for the market - a lot. I had to apply the factor of 1 /30 to 1/40. Above 1/40 - this is too much, such a product just does not pay off. But with all this, the lowest price - from $ 100. For a number of low-cost products ( less 2,000 rubles ) - the price can be up to 30-50 rubles a day.

It is best to come with tents - where the ratio was 1/7. The highest rate of expensive tech products. For example, washing vacuum cleaner.

Average turnover for the moment things are a minor. If the demand will not increase significantly, then one thing will turn around for a year or two. She will not wear out at this time - just lie for the most part on the shelf. I would like to bring the turnover of up to six months. But we must then tripling of demand, at least. With a low turnover of salvation - to expand the product range. Therefore, the question ' in advertising or in the goods ' is always relevant. But in the product - is to increase the capitalization.

Prices continue to change every week, because it all depends on demand. Probably by the beginning of next season will mark-up over the weekend - the main demand is for them. Perhaps, something will raise prices. Some products are subject to more wear and tear - they are the price will rise on those who spoil the difficult - and may fall. By the end of the price and well established.

For most commodities prices range from 100 to 800 rubles a day. Stand out crutches, who shall be 30-40 rubles, but once a week or a month. And there is a small range of fucking expensive things - sorry to give them cheap, it comes to the price of 1,500 rubles.

Payment is taken for a full day, but we do not have to be greedy - thanks to his wife - and in fact, time can stretch up to six days, if you take today, then tomorrow must be returned before the end of the day. Hourly rate we are not to implement. but we. I think of a single tariff of 100 rubles / hour for any thing.

There is a discount coupon, I produced a series of coupons for 10 % of customers who take things to the rental. T. e. you take the product and receive a coupon for next time. Do you want to - give, you want - very use.

Is there a discount for a period. You take five days - two as a gift. You take a month, pay for three weeks. T. e. product for a month costs about 60-70 % of its real value. The longest period for which the goods were taken - two months on crutches. From nekostyley - router for a week. Otherwise, the average time - day, at least - two of them, other options are almost never encountered.

Private conversation - a pledge. Yes, we know about the fact that the passport can not be taken as a deposit, but the choice of the consumer does not leave us, the security of the passport is made half of the deals - people simply do not have as much free money. Basically - a daily transaction. In the long-term security - has money, he is not inclined to leave the tenant for long documents.

goods.

I think that many are interested in, that they take and what not to take. Some explanation of the current demand is not. The most weight of the seasonal factor: in the summer - tents, September - benzokosa ( weeds in the country), October - Chainsaw (wood, dead wood ). Everything else is random and one-time demand. At once they took almost all. But for myself I decided to start selling in the spring that was never claimed or enjoyed a very low demand.

In theory, should be a high demand for heavy, powerful and expensive tools, but in reality it is not. Of the two chainsaws often take more than a cheap and easy ( delimbers ) - the reason is that the process that saw mostly their gardens. For some very cool products there is simply no culture of consumption, for example, garden vacuum cleaner - a cool thing, but for what it is, few people know. Or repair a vacuum cleaner to collect the debris - all prefer to continue to kill their own household.

Consumption of small and professional tool fits the category of ' its broken, and the order to be executed '. The main consumer is the same - the same as an amateur and we. Hence the numerous incidents so as to enable a particular device. But we're slowly learning and improving our knowledge.

costs.

Apart from advertising, it turns out that the office together with electricity, security and komunalkoy costs about 11,000, receptionist - 12 th. , An accountant - 5 th. Receptionist - grandma 63 years. We originally wanted to take a person of retirement age, to give some flavor of an institution in the corporate style. But there were no men, and my aunt came to the court. From this week added to my aunt - repairer outsourcer, who will watch over the preservation of instruments - the rate of 500r. / week.

Auntie, we dressed in overalls and branded jersey ( 5tys. ) - It posoprotivlyayutsya to mind, but has now issued clothing is constantly.

advertising.

The main costs fall to promote. We started with the Internet, as planned Internet Project. Total advertising on the network took about 50 000. A large part - to the local city portal (just over 3 months ) and 7000 ( once) on advertising in classmates. The effect was.

I have saved on seo, creating a website for internal technology studio. Was not purchased any links - site crawled everywhere he. To check, type ' rental of tents Kaliningrad ' or ' rolling tool Kaliningrad ' and look for where there is 39prokat. ru.

In October, was given a pool of teleradioreklamy. Week in TV news channel, local television guide, and then a week Radio (7 stations on 3 day rental ), then again the body of TV Guide. Cost about 40 000. The effect was.

Now we have started putting up ads on porches ( 8tys. Printing and six thousand. distribution). calling. Hanging a man - for the three months to cover the entire city.

Coming soon, billboard advertisements on the outskirts of the city. Price for the exclusive purely for us to voice will not, but at times less than the average city. Tomorrow maintain the layout. Sam is a shield of triple and will cost us in 12tys.

And getting ready for the street puppets ( 30 thousand. manufacture). The doll in the form of our Mr Rental will walk around the city - with a sewn- phone address on the chest and the back of his kombeza. In the bag will lie to hand out leaflets, but give them strength manufacture of the doll can not - so that passers-by will take the leaflets themselves at the invitation of the promoter, if at all they are interested. And flyers and event will save.

Other ads by year's end do not plan to. And fancy almost fell off, and money a pity that much to hide.

As the free publicity has gone bad message board and forum site. We look forward to earn when the feedback, repeat orders and recommendations. The main thing to accumulate its permanent audience.

plans.

As if I did not think, but the overall investment in rental has exceeded half a million. As with nearly all the hype, it remains only rent board, sympathetic, and advertising in the promoter. This is well within the cost estimates do not kill our core business.

Fall hit the rental, beating all the sporting goods and sharply reducing the range of instruments. I look forward to winter even smaller results. So the important thing to spring - to expand the range and popularity, and enter the season already with good performance. In the meantime, the business is unprofitable.

Another expectation - still want to take a place on the boardwalk and put there a man with beach supplies from May to September.

Competitors have not yet seen, except for the Boring branch shops. So all the fun is yet to come. For example, I want to eventually open a super small rack for receiving orders and delivering goods, and between the movement to establish a central office courier.

You could get bigger and take the market at once? . But we do not have the financial resources - this time. Second, it is not clear how a repulse, there is a chance with such a wide opening never get a plus. A drop sharpens a stone in the case of a small town like ours.

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